My only reason for not putting a 10/10 rating is that no show is perfect, though as far as kdramas go, this one is very well-conceived and well-executed. I agree with criticisms regarding the slow pacing of the plot (particularly from episodes 5-7) and excessive product placements, but besides all of that, "Goblin" was able to deliver a refreshing plot backed up by A+ acting, masterful directing and cinematography, and wonderful OSTs, that these shortcomings barely became bothersome at all. Congratulations to Kim Eun Sook for finally writing something that deserves all the hype (contrary to popular opinion, I didn't find her previous hits as compelling and deserving, but that's just me). The plot needed some more polishing but overall is cohesive, profound and compelling. A show that you will definitely watch more than once, just to catch the subtle clues and foreshadowing that you missed when you saw it for the first time.