Both have celebrities working in the hospitality line. For Coffee Friends there is a coffee shop where a bunch of actors/singers work and baristas, chefs or waiters. For Bed & Breakfast, Hyori is opening her house for people to stay there for a couple of days(she also has some amazing people helping her out). Both are in Jeju Island. They give off the same calm and friendly feeling, it will most certainly make you feel all warm and cozy. I recommend both of them!