I didn't know anything about this drama or the actors, so I gave it a fair objective watch and it's so disappointing. If the actors cannot commit to fully playing gay characters that includes even one plain kissing scene, then they should not be playing the leads of a gay romance. If they did at least commit to that minimal professional extent, then it would at least give the drama some sort of legitimate artistic grounding, but since they didn't it just makes it so many meta layers of bad, undermining any possible critique of the hypocritical kpop industry of making money off the the appearance of a gay romantic actions without any support for any actual gay rights or artists by literally embodying the hypocrisy.

The premise itself is a very real issue of using gay as concept to attract attention which the character Ji Hoon plays lip service to being against. Using skin ship and other actions as fanservice to pander to real people shipper fans that many idols are forced to do that have now gone from the once ubiquitous homophobia laced pocky game to non committed queer roles with no kissing. The in drama company so clearly is using the "Business gay" concept but also having their artists staunchly deny and have to avoid the media questioning their shady tactics like the media is wrong to question them. This is playing into the delusional fantasies of real people shippers that idols that are denying relationships are lying to them.

The in drama ceo is also quick to sell her artists to J who wants to work with his first love, and Hyun Bin who has roofied both Ji Hoon and Eden and had them both assaulted by an actress. He took photos of it happening to Ji Hoon and almost tanked his whole career. That's a huge criminal deal and the drama just brushes past it just like it has with everything else that's also a disturbing very real thing that kpop idols have to contend with, their management selling them for sexual favors. There are so many heavy industry things that the drama is lamp shading but does nothing with.